The Norwich City of Stories Summer Trail

This summer, Norwich will transform into a free trail celebrating books, creativity and the power of imagination.

Launching on 18 July and running until 31 August, the Norwich City of Stories Summer Trail will encourage families, visitors and residents to uncover clues hidden across the city centre.

The trail has been organised by VisitNorwich, part of Norwich Business Improvement District (BID), and Norwich Cathedral is delighted to be the headline partner.

The Norwich City of Stories Summer Trail is free to take part in and can be enjoyed at participants’ own pace throughout the school holidays.

Visitors will be able to pick up a free trail map and visit locations across the city in search of storybooks displayed in shop windows and venues. Each stop will reveal a letter clue, with visitors challenged to crack the hidden message to be in with the chance of winning a range of prizes.

City of Stories Summer Trail maps, event information and additional activities will be available via the VisitNorwich website.

Closer to the trail start date, physical copies of the trail map will be situated at participating venues including Norwich Cathedral and in John Lewis Norwich, at the Norwich BID office in the Forum on Millennium Plain, and will be handed out by Norwich City Hosts during the summer vacation.

Completed entries can be submitted online using a QR code found on the trail map, by email, or via dedicated boxes at Norwich Cathedral and in John Lewis Norwich. Entries for the competition must be received by 4 September 2026.